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Showing posts from July, 2019

Social Media Pyramid & Virtual Communities

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You might not realize it but there are different levels of engagement in Social Media sites. In this blog post, I am going to explain the areas that have the highest levels of engagement, and when users interact in them. When I say engagement, I’m not talking about statistics such as likes, impressions, reach, etc. I am speaking of focused discussion. Where do you see the most focused discussion occurring on social media? If you’re thinking of a particular social platform (Twitter, Snapchat, Instagram, etc.)   you are wrong. Social Media is a lot bigger than the mainstream platforms. Social media and social interaction occur everywhere, and the level of focus varies based on the type of site. Have you ever opened a news article and read the comments at the bottom of the page? Well, that’s social media as well it’s just the type of site is different. Below is the Social Pyramid, organized from lowest focus to most focused discussions and engagement. The image is courtes