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Social Media Pyramid & Virtual Communities

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You might not realize it but there are different levels of engagement in Social Media sites. In this blog post, I am going to explain the areas that have the highest levels of engagement, and when users interact in them. When I say engagement, I’m not talking about statistics such as likes, impressions, reach, etc. I am speaking of focused discussion. Where do you see the most focused discussion occurring on social media? If you’re thinking of a particular social platform (Twitter, Snapchat, Instagram, etc.)   you are wrong. Social Media is a lot bigger than the mainstream platforms. Social media and social interaction occur everywhere, and the level of focus varies based on the type of site. Have you ever opened a news article and read the comments at the bottom of the page? Well, that’s social media as well it’s just the type of site is different. Below is the Social Pyramid, organized from lowest focus to most focused discussions and engagement. The image is courtes
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Business Owners: 3 Things your customers EXPECT

  With an ever-changing tech and social landscape, consumers are demanding more from businesses that provide a service or a product. This article will explain the items your business should focus on to satisfy current consumer needs. Customers want to be able to view your product/service and understand why it’s special with the least amount of effort, that is why it is ever so important to tailor your message appropriately. Understand who the high-value market is for your product/service and really understand why they would choose your product or service. The way you tailor your message can be drastically different based on the product/service you are providing. I’ll share an example with you. If you have a tech product like a laptop, it is important that you really understand the market. Your message would differ greatly between a high-powered gaming laptop and an everyday laptop. For the gaming laptop, you would want to highlight certain specs that gamers care about;
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Real Estate Agents: 3 Tips to improve your Social Media presence today!

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Social Media can be challenging, especially if your main purpose of being on it is to drive sales. As a student enrolled in Northwestern University’s Social Media Marketing specialization program passionate about the new age of marketing, I have found two articles to help you increase your sales without coming off as a pushy sales agent. The first article is “Real Estate Marketing Done Brilliantly” by Elise Dopson for Sensible Insights ( http://bit.ly/EliseD ). The article includes tips and tricks on how real estate agents should use social to get more business inquiries. Elise writes about the importance of a clear and concise social page to optimize space provided in social bio sections. To do this, agents should place their contact details, a website URL and use a professional profile photo. By doing this, you have now provided a potential customer with all the necessary information to get in contact with you. Another tip Elise provides is to use videos across social
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