The Art of Hustle Media

  With an ever-changing tech and social landscape, consumers are demanding more from businesses that provide a service or a product. This article will explain the items your business should focus on to satisfy current consumer needs. Customers want to be able to view your product/service and understand why it’s special with the least amount of effort, that is why it is ever so important to tailor your message appropriately. Understand who the high-value market is for your product/service and really understand why they would choose your product or service. The way you tailor your message can be drastically different based on the product/service you are providing. I’ll share an example with you. If you have a tech product like a laptop, it is important that you really understand the market. Your message would differ greatly between a high-powered gaming laptop and an everyday laptop. For the gaming laptop, you would want to highlight certain specs that gamers care about;

Social Media can be challenging, especially if your main purpose of being on it is to drive sales. As a student enrolled in Northwestern University’s Social Media Marketing specialization program passionate about the new age of marketing, I have found two articles to help you increase your sales without coming off as a pushy sales agent. The first article is “Real Estate Marketing Done Brilliantly” by Elise Dopson for Sensible Insights ( http://bit.ly/EliseD ). The article includes tips and tricks on how real estate agents should use social to get more business inquiries. Elise writes about the importance of a clear and concise social page to optimize space provided in social bio sections. To do this, agents should place their contact details, a website URL and use a professional profile photo. By doing this, you have now provided a potential customer with all the necessary information to get in contact with you. Another tip Elise provides is to use videos across social