Real Estate Agents: 3 Tips to improve your Social Media presence today!


Social Media can be challenging, especially if your main purpose of being on it is to drive sales. As a student enrolled in Northwestern University’s Social Media Marketing specialization program passionate about the new age of marketing, I have found two articles to help you increase your sales without coming off as a pushy sales agent.

The first article is “Real Estate Marketing Done Brilliantly” by Elise Dopson for Sensible Insights (http://bit.ly/EliseD). The article includes tips and tricks on how real estate agents should use social to get more business inquiries. Elise writes about the importance of a clear and concise social page to optimize space provided in social bio sections. To do this, agents should place their contact details, a website URL and use a professional profile photo. By doing this, you have now provided a potential customer with all the necessary information to get in contact with you. Another tip Elise provides is to use videos across social platforms to showcase the house you have listed; she even says that “97% of marketers say video have helped increase user understanding of their product or service”. To increase brand awareness, Elise recommends the usage of generic real estate hashtags on every post along with a few specific to your selling brand. By following these tips, you have now shown everyone on social that you are open for business.





The second article is “4 Marketing Strategies for Real Estate Agents” by digital marketing guru Gary Vaynerchuk (http://bit.ly/GaryVRE). The article provides out of the box ideas on how you should engage with customers on their social platforms. The first tip is to build your own brand, post pictures and content about you showing the human side of you, not just the seller side. This is important for you, a real estate agent to really distinguish yourself amongst all the other agents within your community. Another item Gary mentions is to understand the type of value you can provide to potential customers, and execute on it by releasing content. If you can articulate the process of purchasing a house as well as the dos and don’ts, put out a video on it that really shows your personality and passion. Lastly, he writes about an out of the box idea on becoming the “Mayor” of your town. By being the “Mayor”, you’ll release content on different items that affect customers around the area in which you are selling a house. This would be a review of the schools, the malls, the locals, etc. Gary has always been a creative marketer, and this article shows why he’s one of the best in the world.

Based on the information within these articles, here are three things as a real estate agent that you must do now to grow your social presence:

·      Be Yourself – People will only buy a house from someone they trust, post content that shows the human side of you that they can relate to.

·      Target Your Area – Create great content about the local schools, libraries and people in the area you are selling your houses; this will lead to a bigger network of connections and make you an area expert.

·      Deliver Effective Content – Photos are a good choice for content but try mixing it up with video and audio content so potential customers really get to hear and see your passion.

Start now and apply these three tips to create the brand that distinguishes you from the crowd of agents ineffectively using social media.



My name is Karn Gill, I am a student at Northwestern University enrolled in a Social Media Marketing specialization program through the Medill School of Integrated Marketing Communications. I am passionate about social media marketing and doing the right thing. Feel free to connect with me on my marketing company’s page @TheArtofHustleM (The Art of Hustle Media) on Twitter or shoot me an email at ArtofHustleBusiness@Gmail.com

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