Business Owners: 3 Things your customers EXPECT


 With an ever-changing tech and social landscape, consumers are demanding more from businesses that provide a service or a product. This article will explain the items your business should focus on to satisfy current consumer needs.

Customers want to be able to view your product/service and understand why it’s special with the least amount of effort, that is why it is ever so important to tailor your message appropriately. Understand who the high-value market is for your product/service and really understand why they would choose your product or service. The way you tailor your message can be drastically different based on the product/service you are providing. I’ll share an example with you. If you have a tech product like a laptop, it is important that you really understand the market. Your message would differ greatly between a high-powered gaming laptop and an everyday laptop. For the gaming laptop, you would want to highlight certain specs that gamers care about; the processor, video card, etc. For the everyday laptop, you would want to highlight the weight, screen size and the price (if it’s low).

Now that you know you have to tailor your message appropriately, you’re ready to satisfy all consumers right? Nope. They EXPECT more.

The way we read or researched a product/service has changed drastically over the last 10-15 years. We could watch an ad on TV, hear it on the radio, read it on a flyer or see it on the web. One thing you’ll notice is that all of these experiences are quite distinct. Sure these all exist today, but we (humans) prefer choosing our own experience without losing quality. It kind of makes us feel in control. Almost every person you know has either a laptop, a smartphone or a tablet in 2019. Some have all three. You ever open a website on your laptop, start reading it and then save it for later and open it later on your smartphone? How was the experience? If you said the exact same, you’re right. Guess what? We EXPECT this. Your website better read the exact same regardless of the platform it’s on. Your video better load and be capable to be viewed full screen regardless of the device. Customers want the same experience, regardless of the technology they are using.

You’re probably thinking: Cool, so if I tailor my message correctly and provide a consistent experience it's smooth sailing? Almost.

The last item that customers expect from your product/service is for it to adapt to the market. This is a tough one for many businesses. It takes a concerted effort to keep up with trends, and if you’re profitable the motivation to do so isn’t there. Listening to your market will provide insight on how they feel about your type of product/service, this can be done quite easily using Twitter. By adapting to the market’s need, you will establish a brand that truly cares about their customers.

Too long didn’t read? Here are three points:

·      Know Your Customer – Tailor your message using language that your market understands. If customer's don't understand it right away, you've lost.

·      Provide Seamless Experiences – If you have a webpage today, ensure it sends the same message of your brand across all types of devices.

·      Adapt and Adjust – The market knows what they want, listen to them and adapt your product/service accordingly.

My name is Karn Gill, I am a student at Northwestern University enrolled in a Social Media Marketing specialization program through the Medill School of Integrated Marketing Communications. I am passionate about social media marketing and doing the right thing. Feel free to connect with me on my marketing company’s page @TheArtofHustleM (The Art of Hustle Media) on Twitter or shoot me an email at ArtofHustleBusiness@Gmail.com

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